Novena area has become a hub for people seeking medical treatment.  With the influx of perople coming into Novena, this would bring in business to the restaurants, hotels and the medical suites investments.  Hoi Hup Sunway Development Pte Ltd is building Royal Square, directly linked from Novena MRT Station is also conveniently located within District 11 known for the prestigious residences hence a good location for the medical suites as the residents can afford. The surrounding health facilities also make the location of the Royal square.

The surrounding health facilities also make the location of the Royal square to be very strategic.-Singapore is becoming a destination not only for tourism but also for education and seeking of treatment due to the immense health facilities, more-so Novena which hosts many of the health facilities the location of the Royal Square is strategic for the investors as most of the health related tourists would most probably end up here.

Overseas patients and medical tourists in Singapore can find the Royal Square which also has a Hotel, run and manage by Marriot known as Eight Courtyard where accommodation is offered and hence bringing in even higher human traffic for the other business developments in the condominium. The Royal Square is a strategic location in relation to other vibrant malls like United square and Novena square and can also be accessed from the Orchard Road Shopping belt.  Royal Square layout can be found in

Royal Square Novena is located at the junction of Thomson and Irrawady Road directly above the Novena MRT Station, in relation to the Novena Health Centre, it is located to levels 8 to 11 of the Square. It is located next to the sports themed mall, Velocity. It is well accessible by major expressways like the Pan Island Expressway (PIE) and the Central Expressway (CTE). It can also be accessed through orchard road by use of the public buses or by walking from other parts of the city.